Your time belongs with your clients.

Not your to-do list.

Fractional COO leadership for founder-led wealth management firms. I step in as an embedded partner to take operations off your plate, giving your firm the structure to grow without stretching your team thin.

Book a 30-minute call

Not ready for a call? Get your free Readiness Score (2-minute self-audit · Instant directional readout)

20+ years in financial operations · Disciplined operations at independent-firm scale

Quiet wood-panelled advisory office with a leather chair beside a tall window

Where is your firm today?

Choose the situation that sounds most familiar.

The reality

You have capable CSAs and operations staff, but every process exception, vendor impasse, or cross-team question still lands on your desk. Without dedicated operational leadership to triage issues and guide the team, you are spending strategic hours managing daily friction.

The operational fix

We establish clear escalation frameworks, documented operating standards, and structured team rhythms so your staff can resolve friction independently and with confidence.

Natural next step

Month 1 operational assessment to map and redirect ownership.

Book a 30-minute call

How we work

A back office built to support your growth.

You focus on high-touch client relationships and firm growth. Your firm gains the discipline, team accountability, and back-office predictability needed to support sustainable scale.

  1. 01

    Month 1

    Discover & Map

    A prioritized 90-day operational roadmap.

    Tailored to your custodian, tech stack, and team culture, so you know your highest-leverage improvements first.

  2. 02

    Embedded

    Leadership & Cadence

    A structured operational rhythm.

    Guided workflow adoption and ongoing leadership accountability behind the scenes, insulating you from daily back-office churn.

  3. 03

    Month to month

    Sustained Scale

    Predictable operations as you take on new clients.

    Vendor oversight, repeatable SOPs, and team adoption actively maintained as you welcome new clients.

The approach

Enterprise-level structure, applied with a human touch.

Disciplined governance

The process, governance, and documentation of a global financial institution, applied at independent-firm scale.

Built around your people

Systems designed around how your team works and how your clients expect to be served.

Capacity before headcount

Your firm gains capacity because clean workflows carry the weight, so you aren't forced to hire your way out of operational friction.

“Workflows your team will actually stick to, built around the relationships you've spent years protecting. When operations run cleanly behind the scenes, clients feel completely taken care of, giving the firm the stability to grow naturally through client trust and referrals.
Rachel Liao · Fractional COO

Is this a fit?

Built for a specific kind of firm.

A strong fit

  • Founder-led RIAs where growth is outpacing the operating model.
  • Firms preparing for a custodian change, merger, or succession transition.
  • Founders who want operations led strategically, with their team doing the work.
  • Firms willing to adopt new workflows and hold them in place.

Probably not the right fit

  • Firms looking for someone to handle day-to-day operational tasks.
  • A one-time software install with no change in how the team works.
  • Compliance or legal counsel, which belongs with a specialist firm.
  • Firms not ready to involve their team in changing how work gets done.

RIA Scale Readiness Score

See where your firm stands, and what to sequence first.

Get your score
Rachel Liao, founder of Cedarbluff RIA Partners

The founder

Rachel Liao

Fractional COO

Executive-level structure, paired with a genuine understanding of high-touch private wealth.

Over 20 years across fund operations at BNY Mellon, institutional client solutions and hedge fund operations at Wilshire, and operational leadership in private wealth. I don't hand you a generic playbook and walk away — I step into your leadership team, bringing institutional operating rigor customized for your people, your clients, and your culture.

Connect on LinkedIn

Operating track record

Stepped in to help an independent hybrid RIA navigate post-acquisition operational friction, establishing structured workflows and reporting that supported 3x growth in total client assets without adding internal headcount, helping to position the firm for future acquisitions.

Read the firm case study →
Embedded
Strategic leadership behind the scenes
Capacity
Structure before headcount
Selective
A small number of firms at a time
End-to-end
Assessment through implementation

Questions

What advisors ask first

What's next for your firm?

Thirty minutes. Share your vision. We'll help you see the path forward.

A working conversation about how your firm runs today: what's slow, what's fragile, and where the leverage is. No deck, no pitch.

Preferred: book directly

Book a 30-minute virtual meeting

Prefer to write first? Use the message form.

Confidential · No obligation

Prefer to write first?

Send a message

Confidential · Rachel responds personally · No obligation

Rather skip the form? Book a 30-minute call instead

How ready is your RIA to scale?

Get your Readiness Score