Your time belongs with your clients.
Not your to-do list.
Fractional COO leadership for founder-led wealth management firms. I step in as an embedded partner to take operations off your plate, giving your firm the structure to grow without stretching your team thin.
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20+ years in financial operations · Disciplined operations at independent-firm scale

Where is your firm today?
Choose the situation that sounds most familiar.
The reality
You have capable CSAs and operations staff, but every process exception, vendor impasse, or cross-team question still lands on your desk. Without dedicated operational leadership to triage issues and guide the team, you are spending strategic hours managing daily friction.
The operational fix
We establish clear escalation frameworks, documented operating standards, and structured team rhythms so your staff can resolve friction independently and with confidence.
Natural next step
Month 1 operational assessment to map and redirect ownership.
Book a 30-minute callHow we work
A back office built to support your growth.
You focus on high-touch client relationships and firm growth. Your firm gains the discipline, team accountability, and back-office predictability needed to support sustainable scale.
- 01
Month 1
Discover & Map
A prioritized 90-day operational roadmap.
Tailored to your custodian, tech stack, and team culture, so you know your highest-leverage improvements first.
- 02
Embedded
Leadership & Cadence
A structured operational rhythm.
Guided workflow adoption and ongoing leadership accountability behind the scenes, insulating you from daily back-office churn.
- 03
Month to month
Sustained Scale
Predictable operations as you take on new clients.
Vendor oversight, repeatable SOPs, and team adoption actively maintained as you welcome new clients.
The approach
Enterprise-level structure, applied with a human touch.
Disciplined governance
The process, governance, and documentation of a global financial institution, applied at independent-firm scale.
Built around your people
Systems designed around how your team works and how your clients expect to be served.
Capacity before headcount
Your firm gains capacity because clean workflows carry the weight, so you aren't forced to hire your way out of operational friction.
“Workflows your team will actually stick to, built around the relationships you've spent years protecting. When operations run cleanly behind the scenes, clients feel completely taken care of, giving the firm the stability to grow naturally through client trust and referrals.
Is this a fit?
Built for a specific kind of firm.
A strong fit
- Founder-led RIAs where growth is outpacing the operating model.
- Firms preparing for a custodian change, merger, or succession transition.
- Founders who want operations led strategically, with their team doing the work.
- Firms willing to adopt new workflows and hold them in place.
Probably not the right fit
- Firms looking for someone to handle day-to-day operational tasks.
- A one-time software install with no change in how the team works.
- Compliance or legal counsel, which belongs with a specialist firm.
- Firms not ready to involve their team in changing how work gets done.
RIA Scale Readiness Score
See where your firm stands, and what to sequence first.

The founder
Rachel Liao
Fractional COO
Executive-level structure, paired with a genuine understanding of high-touch private wealth.
Over 20 years across fund operations at BNY Mellon, institutional client solutions and hedge fund operations at Wilshire, and operational leadership in private wealth. I don't hand you a generic playbook and walk away — I step into your leadership team, bringing institutional operating rigor customized for your people, your clients, and your culture.
Connect on LinkedInOperating track record
Stepped in to help an independent hybrid RIA navigate post-acquisition operational friction, establishing structured workflows and reporting that supported 3x growth in total client assets without adding internal headcount, helping to position the firm for future acquisitions.
Read the firm case study →- Embedded
- Strategic leadership behind the scenes
- Capacity
- Structure before headcount
- Selective
- A small number of firms at a time
- End-to-end
- Assessment through implementation
Questions
What advisors ask first
What's next for your firm?
Thirty minutes. Share your vision. We'll help you see the path forward.
A working conversation about how your firm runs today: what's slow, what's fragile, and where the leverage is. No deck, no pitch.
Preferred: book directly
Book a 30-minute virtual meetingPrefer to write first? Use the message form.
Confidential · No obligation
